San Serif vs Serif Fonts and When To Use Them
San Serif vs Serif Fonts and When To Use Them When you’re building your brand, you’ll need to choose a font for your logo, website, printed materials, etc. It’s important to choose one that you love, and best represents your brand and the image you’d like to portray....
What are Branding Guidelines & Why You Need Them
What are branding guidelines & why you need them Have you ever scrolled through social media and seen specific posts that you instantly recognize the company they’re representing just by the colors, font, and imagery? This is a great example of excellent...
Offset Printing Vs. Digital Printing
Offset Printing Vs. Digital Printing When it comes time to print that brochure, postcard or other marketing piece, you’ll likely be faced with choosing between two printing options: offset or digital. Here we provide an overview of both. What’s the difference? Offset...
How to Create Your Signature Brand Style
How to Create Your Signature Brand Style Your brand is important. It is the essence of your business and what you do. To share it with the world, you carry it throughout your products or services, your marketing messaging, the look of your website and materials, and...
CMYK vs. RGB: What’s the Difference and Does it Matter?
CMYK vs. RGB: What’s the Difference and Does it Matter? CMYK and RGB: If you are starting a new web or print design, you’ve probably heard those acronyms tossed around. It turns out that they are really important to your design project, because they render differently...