4 Reasons Why You Shouldn’t DIY Your Logo
4 Reasons Why You Shouldn’t DIY Your Logo Do you think your logo doesn’t matter—that much? Think again. Your logo visually tells the story of your business and brand. Are you a cutting-edge tech company? Or a time-tested family-run business? Fun or serious?...
Create Stunning Images for Social Media
Create Stunning Images for Social Media How important are visuals to your social media efforts? Consider these statistics from Hubspot: Tweets with images receive 150% more retweets than tweets without images. Facebook posts with images see 2.3 times more engagement...
5 Free Sources for Beautiful, Unique Images
5 Free Sources for Beautiful, Unique Images An eye-catching image can boost reader engagement, open rates and even conversion rates, so you should definitely be incorporating them into your blog posts, using them on social media, and making them a feature on your...
File Formats for Images—Does It Really Matter Which One You Use?
File Formats for Images—Does It Really Matter Which One You Use? EPS … JPG … GIF … PNG … how’s that for alphabet soup? While many people might consider those file formats interchangeable, each serves a specific purpose—and each has limitations. Keep reading to learn...
Preparing for an Industry Event? Make a Strong Impression With Branded Materials
Preparing for an Industry Event? Make a Strong Impression With Branded Materials You put so much time, energy and money into securing a booth or speaking engagement at conferences and tradeshows. Don’t skimp on the materials that will reinforce or introduce your brand...