If you have a website or online business, you should be growing an email list! It’s a super simple way to effectively communicate directly with your customers any time and give them updates about your company. It sends a message that you care about staying in touch and want them to feel a part of your community. Here are a few key reasons that you need to immediately start an email list if you don’t have one yet!

Send Customer Updates

Whenever you have a new product launch, promotion, or discount that you want to share, send it to your email list. You’ll be able to connect with past customers, and people who are interested enough in your brand sign up. Once you’ve set up your email list and created your first email communication, you can send it to your entire list with one push of a button so it’ll save you plenty of time when wanting to reach out.

You Own Your Email List

One of my favorite things about my email list is that I own it. I’ve worked hard to secure those connections, and no matter what next adventure my design career takes me, I can take my email list with me. The best part is that it’s super easy to export from one platform to another so you can switch at any time without worrying about losing your hard-earned contacts.

Make More Money

Email is a great way to promote your business and is a powerful tool to reach your target customers. The best part is you’ll be able to reach out to people who have already purchased your products in the past and can easily send them updates when you have new products coming out. To sweeten the deal, include a promo to show that you appreciate their business.

Connect with Your Customers on a Personal Level

When you send an email, you can set it up to address each customer by their first name. This makes them feel like you’re taking the time to reach out directly to them and care about what they think. Always include a call to action, whether you invite them to check out your site or follow you on social media. They’ll be more inclined to do you a favor when they feel like you genuinely care about them.

Email is an Affordable Way to Reach Out

Most email subscription services start at $30 a month for 1,000+ users, depending on the service. That’s an affordable way to reach out to over 1,000 people and connect with them on a personal level. There are even a few free options if you’re just getting started and only have a few email subscribers to start with.

So what are you waiting for? It’s time to grow your business with an email list and start reaching out directly to your customers and new prospects! It’s super simple to get started, and you’ll be so glad that you did it when you see your sales start to increase!