There is power in tracking your analytics and metrics, especially for your business website. Knowing who is visiting your website, where they are finding you, and what they are doing is completely valuable for making marketing decisions! Luckily, Google Analytics is a powerful tool for tracking your website data.

In today’s post, you’ll learn what Google Analytics is, why you should be using it, and how it helps your business grow. Let’s get right to it! 

What Is Google Analytics?

Google Analytics is a free tool that Google offers to help you analyze the traffic visiting your website. Even though you might not think you need Google Analytics, it’s a powerful tool that will transform how you do business. Since your website is the main serving point for all of your online traffic, you’re likely focused on marketing online too, whether through search ads or social media. This means that your website can give you a holistic overview of how effective your different marketing strategies and campaigns are, plus helps you understand where your site is performing well and where you should focus on improving. Over 50,000,000 websites currently utilize Google Analytics, and it’s a super easy tool to set up and start using.

How Does It Work?

When you set up a Google Analytics account, you’ll paste several lines of tracking code into your website. This code helps track the activities of different website visitors, as well as demographic information like age, gender, location, and interests. Then, all of that information is exported to the Google Analytics database, where you can view it in different ways. Google Analytics actually shows you information on four different levels: the user level (actions by an individual user), session level (every individual visit to your website), pageview level (which pages were visited), and event level (buttons clicked, videos viewed, etc). 

Why Use Google Analytics?

Google Analytics is a free tool. With all of the incredible (and simple to use) insights it offers, it’s a no-brainer to take advantage of this free resource. You can customize the reports that the system provides, and this will help you direct your marketing efforts and understand your customer/visitor base.

Google Analytics also seamlessly integrates right into a number of other website platforms, including WordPress. Since WordPress is such a popular choice for many business owners (and features other amazing plugins), Google Analytics is an easy and effective way to track what’s happening for your business online.

It will give you a better idea of who your current audience is, what they are interested in, who you should work hard on targeting, and how to change up your content marketing to reach those people. Plus, when you set goals in your business, you have to have metrics with which to track your progress. Make achieving your goals more concrete by tracking the data and understanding how your business is growing.

Overall, Google Analytics is one of the most simple and powerful tools you can use when you’re taking your business online. Whether you’re focused on understanding advertising campaign performance, or you’re looking to make progress on goals and understand your visitor activity, it’s so important to set up Google Analytics ASAP to get started. It’s free, so you have nothing to lose!