What You Need to Know About Digital Marketing: A Beginner’s Guide

Digital marketing is an important aspect of running a successful business. It’s how you can build your brand, get your products in front of potential customers, and engage with your audience. But it’s also overwhelming and confusing. There are so many different strategies to choose from – paid advertising, search engine optimization, content marketing and more – that it can be hard to know where to start. That’s why we created this guide for beginners who are looking to get started with digital marketing in a quick and easy way. From deciding which digital marketing channels are right for you to developing a strategy, this guide covers the basics of what you need to know about digital marketing.

What is digital marketing?

Digital marketing is a subset of marketing that focuses on helping companies reach customers through online channels. It’s a broad term that encompasses everything from search engine optimization (SEO) to social media, display ads, and more.

What are the different types of digital marketing?

There are a variety of strategies you can use to market your products or services online. So, which one is right for you? Start by considering which channels your target market spends the most time on. A few common types of digital marketing include:

  • Search Engine Optimization (SEO)
  • Pay Per Click Advertising
  • Social Media Marketing
  • Email Marketing
  • Blog Marketing
  • Influencer Marketing

Which channels should you use?

The first step to successful digital marketing is figuring out which channels will work best for your business. While there are many channels to choose from, the following are some of the most popular:

  • Social media marketing
  • Paid advertising
  • Website development
  • Search engine optimization

Which channels you use should be determined by your specific goals and where you want your company’s content to show up. For example, paid advertising is great for branding and awareness campaigns but isn’t a good long term solution. If you’re looking for a more sustainable option, search engine optimization may be a better choice as it can help bring prospective customers back to your site again and again.

How do you develop a strategy?

The first thing you need to do is decide which digital marketing channels will work best for your business.

Look at your overall goals and what you want to accomplish. Chances are, there are some channels that won’t work for you and others that will. Some businesses may want to grow their customer base via social media, while others might be more interested in increasing brand awareness or generating more web traffic.

Once you know the channels that align with your goals, it’s time to develop a strategy. A good place to start is by identifying your target audience and understanding their interests and needs. This will help you create content tailored to them and better tailor your advertising campaigns as well. Your strategy should also have a timeline so you know when you’ll implement each step of the plan, from creating content to monitoring results.

If this all sounds overwhelming, don’t worry – we have a free guide on how digital marketing works for beginners here!

How do you measure your success?

One of the most important aspects of any marketing strategy is how you measure your success. If you don’t know what you’re trying to achieve, how will you know when you’ve succeeded?

This is a question that we are frequently asked by our clients and it’s a good one. So, what does “success” look like for digital marketing strategies?

There are a few different ways to measure success. One way is by measuring your impressions on social media channels. Impressions, also known as views or reach, show the number of people who have seen your post on Facebook or Twitter. If your goal is to grow awareness about your brand, then measuring impressions might be the best way for you to track success.

Another way in which many companies measure their success is by tracking return-on-investment (ROI). This shows how much money they’ve spent on paid ads and how much they made off those ads. For example, let’s say that ABC Marketing Group has spent $1,000 on Facebook advertising and made $2,000 in sales from those ads – their ROI would be 200%. This means that they invested $1,000 into advertising and got back $2,000 in sales.


You now have the knowledge you need to get started with digital marketing.

One of the first things you need to do is establish a strategy. By mapping out your goals and executing a plan, you can create the right mix of content and channels that will drive your business growth. And with the right measurements in place, you can track your progress and make adjustments along the way.

How Can We Help?

Ready to rebrand? We can help you every step of the way.