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What are Branding Guidelines & Why You Need Them

Have you ever scrolled through social media and seen specific posts that you instantly recognize the company they’re representing just by the colors, font, and imagery? This is a great example of excellent branding.

I firmly believe that brand guidelines are essential for any company to create a cohesive identity, vision, and key values. By maintaining consistency, you will be able to grow your business through brand recognition, making it easy for customers to identify you and help to stand out from your competitors. Your comprehensive branding package will serve as a benchmark for all future projects.

It’s All in the Details

Branding guidelines will be different for every company and will include all the visual elements that will be used to create your marketing materials moving forward. When you first create your strategy, stick to the basics, and add additional content as your business grows. It takes time to build a successful business, so don’t expect to do everything at once.

Basic Branding Elements You Need:

  • Logo
  • Color Palette
  • Typography
  • Image Style
  • Business Card Design
  • Email Signature

 

When you send out an email, post to social media, or write a blog article, you’ll use the elements above to create all your branded materials. By implementing these resources, you will avoid any inconsistency in your design content. When your font, color palette, and logo are used in your branding for daily projects, you will build credibility and help make your brand easily recognizable. Trust me, it’ll make it much easier for you to get noticed when there are plenty of other businesses trying to get your customer’s attention.

Consistent Branding Will Save You Time

Picking out elements for a branding package can take a large chunk of time upfront. You’ll need to browse a wide variety of material to find colors, fonts, and imagery that you’re satisfied with, and it can take multiple tries to find the perfect combination. From a long term perspective, you’ll be saving yourself time by identifying your brand early on.

Of course, when you work with a professional designer, they will be able to create the perfect combination based on your preferences. They will also be able to give you suggestions to help create branding guidelines you can use for years to come. The best part is that they will do all the hard work putting it together so you can focus on other parts of your business in the meantime.

Build Recognition with Brand Guidelines

When you maintain strict marketing expectations, it will strengthen your message and connection to the community and your customers. Anytime you do business, you will easily be recognized by the content you send out while keeping it professional.

Give your employees the tools to know what design elements are acceptable from the start to save them time and keep consistent company standards. This will make it easier to create long term trust with your customers and other businesses you work with. Remember, consistency is the key to credibility.

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