Web Design Trends for 2019
Once a potential customer visits your website, you have mere seconds to make a good impression—and you better make a good one.
Eighty-eight percent of consumers research their buys online, according to the eCommerce Foundation’s “United States Ecommerce Country Report.” Consumers will choose online research as their first step to finding both online and local businesses who sell a product or provide a service—and to evaluate that business.
If they find your website, it won’t take long for them to decide if they like what they see. If your website looks unprofessional or outdated, they will move on fast. In fact, the first impression consumers have of a website is 94% design-related. In other words, you can have the best product or service out there and content that will blow their minds, but they’ll never find out if your website is ugly.
So, what can you do to keep it looking fresh and current? Here are five web design trends we think will be big this year:
Bright colors and gradients
Bold color is eye-catching, obviously, but it also serves a utilitarian purpose: it makes it easier for consumers to read. Beyond that, it’s one of the first things we tie to a brand (think about Nike and orange or Coke and red, for example). Color can also impact the way we feel, for example, yellow can make us feel energized, while blue makes us calm.
Coupling bold colors with gradients provides visual interest without making a page seem to busy. It’s less distracting and allows consumers to focus more on the text.
Decide what feeling you want people to have when they visit your website and choose a bright, bold color that triggers that emotion.
Imagine a distorted circle bobbing across the page or a series of arrows pointing the way to a product. Such customized shapes, especially when they’re colorful, stand out from other websites who rely on stock images and clipart.
Look for opportunities to replace stock images—that people have probably seen before—with more artsy, colorful visuals.
Full screen video backgrounds
When it comes to marketing success, video is king these days, and websites are proving to be no different. A full screen video is essentially a video that runs in the background, usually behind a simple logo, text or button. It can be a powerful way to grab people’s attention, and it can make your organization seem modern and cutting edge.
If your product or service is relatively straightforward, and you don’t need to use a bunch of text to explain what you do, full screen video backgrounds will likely work for you. However, if your product or service is complex and requires some explanation, the video will likely distract people and prevent them from quickly processing what it is you do.
This has been popular for a couple of years now, and we expect the trend to continue, if for nothing else than clean, simple websites load faster. Consumers simply do not want to wait for a bunch of images and videos to load.
As important for businesses, however, is that a minimalist approach removes anything that will distract consumers, so they can focus on one or two critical elements, for example, a beautiful image or a few lines of text.
Additionally, the approach is used to make a website more intuitive and user-friendly, for example, allowing users to easily follow directions and navigate a website.
If you want to adopt this approach, prioritize which elements are essential to include, and strip away everything else.
We anticipate web designers will continue to test their creativity with 3D, animated and floating typography, as well as push the limits with cut-outs, overlays and layering techniques that will take simple text to another level.
Updating the typography on your website is one of the quicker, easier ways to provide a fresh, modern look without having to overhaul your entire website. If you aren’t ready to go all the way, it’s a great place to start.
How Can We Help?
While we know businesses will push the envelope in other ways too, those are five of the trends we expect to dominate this year. We’re certainly excited to begin incorporating them into our own designs. So, if you are ready to give your website a new look, give us a call today.