Your logo is one of the first elements of your brand that a person sees. It can make or break their first impression of your company and determine whether someone clicks on a link, walks into your store, or gives your business a call. By creating a logo that fits well with your brand and stands out, you’ll be making it easy for potential clients to make their decision. I’m excited to share some of the top 2020 logo trends to help inspire your own and to make a lasting impact on your clients.
Why Does Your Logo Matter?
Nearly every company in existence has a logo. When you’re in the beginning stages of starting your business, it can be tempting to make a basic one on your own or find the cheapest graphic design that you can, however, if you want to build long-lasting relationships with your clients and grab their attention from the start you’ll need to invest in a killer logo. One that will show you are a professional and take your brand seriously. Here are a few reasons why you need a high-quality logo.
- To Ensure a Good First Impression
- Start with a Strong Foundation for Your Brand
- Create Brand Recognition
- Stand Out from The Competition
What Makes a Good Logo?
Now that I’ve established the importance of why you need a stellar logo it’s time to dive right in and talk about what elements make up a good logo.
- Relevant to Your Brand
- Easily Recognizable
- Balanced Typographs
- Versatile
- Simple
- Unique
- Fresh Take
- Well Balanced
It’s important to incorporate all of these elements to create an impactful logo that makes a statement. That doesn’t mean that it can’t be simple, as long as it’s unique and fits well with your brand. Below are some of the most popular 2020 logo trends. Your business is one-of-a-kind, so it only makes sense that your logo will be too.
No matter what type of logo you choose, make sure it aligns with your branding package. Using these top trends will help you to make an impactful statement that will benefit your business in the long run.
Top Logo Trends of 2020
Simple and easy to read san serif fonts is most popular with basic elements incorporated. They are versatile and timeless, so they can be used for years to come. They are great for companies who need to use their logo for both web and print.
Combine the gradual blend of one color to another with a 3D effect for a logo that is sure to stand out. It’ll be eye-catching with a sophisticated feel. These types of logos are great for screens but can be challenging to print.
This technique avoids flat designs while adding shapes and colors to create additional layers. Logos with multiple layers are visually appealing when the elements come together cohesively.
Many brands are catching on and ditching the popular sans-serif typeface to stand out from the crowd. Look for new bold fonts that you can mix with common ones to create the maximum impact.
This is a popular trend for established brands and new startups alike. It’s a great way to add afresh take to your logo while stepping away from tradition.
This is an excellent way for companies to connect with people on a personal level. By creating a mascot, you’ll help your brand to develop a personality that people feel they can connect with.
This is an excellent way for companies to connect with people on a personal level. By creating a mascot, you’ll help your brand to develop a personality that people feel they can connect with.