Remarketing and retargeting are two of the most effective digital advertising strategies. You can use these tactics to reach users who have already visited your website, with the goal of driving them back as well as buying something or signing up for your newsletter. You might think that remarketing and retargeting are the same thing, but they’re actually quite different. Remarketing is a type of advertising strategy that involves targeting people who have already seen your ads before. It’s often used in conjunction with other marketing techniques to boost their effectiveness. A lot of people find it challenging to remarket because they don’t understand what it is or how to do it effectively. This blog post will give you everything you need to know about remarketing and retargeting for dummies so that you can get started right away!
What is remarketing?
Remarketing is a form of online advertising that allows you to reach people who have previously visited your website or store. It’s a great way to re-engage potential customers who didn’t make a purchase on their first visit to your site, either because they weren’t ready, or because they weren’t aware of the value your products or services could bring them. Remarketing is often used in conjunction with other marketing strategies to boost their effectiveness and drive more sales, leads, and sign-ups. The idea behind remarketing is simple: you already know that potential customers who have visited your website are very likely to purchase something from you, so you can use ads to reach them again with a friendly reminder to buy.
The benefits of remarketing
- Retargeting is better than ever: Retargeting ads are more effective than ever before thanks to smarter algorithms, better ad content, and more precise tracking.
- You’re reaching people who are already interested in your service: If someone has visited your website, it’s likely that they’re interested in what you have to offer.
- You can reduce your cost-per-click (CPC): With remarketing, you’re reaching the same people over and over again, which helps reduce your CPC.
- It’s a great way to re-engage potential customers who didn’t make a purchase on their first visit to your website.
- You can improve the user experience on your website: If a visitor leaves your website before making a purchase, you can use re-targeting ads to give them a reason to come back and finish what they started.
- You can boost your sales, leads, and sign-ups: If you’re not already using re-targeting ads, you’re missing out on a great opportunity to boost your sales.
How to remarket on Google and Facebook
With Google remarketing, you can create remarketing lists for individual campaigns, ad groups, or even specific ad texts. The best part about Google remarketing is that it’s completely free to signup! You’ll only pay when your customers take action, like when they click your ad to visit your website or call your business. When setting up your Google remarketing, you need to create a list for each ad group that you want to target.
For example, if you have a website about yoga, then you can create a list for all of the people who visited the yoga page on your site. When you create a remarketing list, you’ll want to make sure you add the ad text for that ad group. This is important because Google will use this text when displaying your ad to people on their search engine or other websites.
You can also create remarketing lists specifically for your Facebook ads. To do this, go to your Facebook Ads Manager and click the “Audiences” tab. From there, you can click on the “New Audience” button and select “Custom Audience” from the drop-down menu. You’ll then be able to select “Website Visitors” as your audience type, and you can use your website’s URL as the “Website” box.
How to make your Remarketing Strategy work
For your remarketing strategy to be successful, you need to make sure that you have the right mix of ads to reach your audience. The best-performing ads will be the ones that speak to your audience’s pain points and offer a solution to their problems. Here are some tips for making your remarketing strategy work:
- Make sure your ads are relevant: Your ads should be related to your products or services, as well as your brand.
- Use a mix of different types of ads: You can’t just rely on one type of ad for your remarketing campaign. Instead, make sure that you use a mix of visual, video, and textual ads.
- Experiment with ad length: Although shorter ads are better, you don’t want to make your ad too short. The ideal length for your ad is around 10 seconds.
- Consider the frequency of your ads: You don’t want to annoy your customers with too many ads. Be careful with your frequency, and make sure that you aren’t being too repetitive.
If you want to increase your sales and boost your sign-ups, then you need to try remarketing and retargeting. With these strategies, you can reach potential customers who have already shown interest in your products or services, and you can encourage them to come back and make a purchase.