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The Power of Multiple Sales Channels

In a world where technology is ever-changing, you need to adapt your business to stand out from the crowd and be readily accessible to your customers. One great way to do this is to sell on multiple channels. Your website is a great place to start. However, you’ll need to advertise and reach out to potential customers on other online platforms whether on social media or another online platform to help create brand awareness and let people know that you exist and you’re thriving! 

Use the Power of Social Media

Social media has become a sales channel in and of itself. You can even tag products on Instagram and Pinterest. So, people can actually click on the photo and head over to your website to make their purchase. It’s actually really awesome!

I’ve also had people reach out to me after seeing a post or video that I made on social media and wanted to work with me, so I’m here to tell you that it really works. It’s also the greatest way to cross-promote and lead people to your website where they’ll be able to find all of your products and services in one place.

Social media is also a great way to build brand awareness and connect with people on a personal level. You can take them behind the scenes of your business and show them why they should buy your product or work with you. Use your unique branding styling to stand out from the crowd and show potential customers why you’re the best at what you do.

Use Your Website as Your Hub

Your website is the place where you can keep all of your products and services in one spot. It’s easy for customers to access everything in one place and know that you’ll have all their favorite products when they’re ready to make their purchase. You can also link to the other platforms that you sell on from your website to streamline the process.

Take Advantage of Online Retail Giants

If you have an eCommerce site and sell products, you should utilize Etsy, Amazon, eBay, Walmart, and other big platforms. Millions of people visit these sites every day so you should take advantage of selling your products where more people can see them. Typically the fees for selling on these sites are fairly low and will help you create much-needed brand awareness while you grow your business.

Online Networking and Build Strategic Alliances

With us being sort of confined to our homes and unable to attend in person networking meetings, networking online is a great way to get exposure for your products or services. There are a ton of networking groups, you can check out Meetup.com, Facebook or just Google. The great thing about this is you aren’t confined to just local networking.

I love to connect with other business owners who offer complementary services to mines so that we can build a strategic alliance that benefits both of our clientele. This is a great way to help each other grow but also ensure that are clients are getting what they need.  

The key to incorporating multiple sales channels is to make sure that you have a cohesive brand. This means that no matter where someone sees your products or services, they’ll be able to easily recognize that it’s your company– this offers vital peace of mind when customers consider making a purchase. With so many awesome platforms available, it’s time for you to start growing your business and reaching out to your audience through multiple sales channels.

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