In 2020 almost every business has an online presence. In fact, the global eCommerce market has surpassed 4 trillion users, and over 69% of Americans shop online. Needless to say that focusing your efforts on eCommerce could have a significantly positive impact on your bottom line if you do it right. There are a few eCommerce 2020 trends that I want to review today that will help you get an edge in the market and stand out from your competitors.
Keep Your Product Offerings Simple
Not only is this going to save you time, money, and other resources from the start, but it’s much easier for the consumer. Focus on your flagship product and limited-time offerings to get people motivated to buy. As you grow, you can add additional products and offerings but to start, it’ll benefit you to keep it simple.
Consumers crave a simple shopping experience as it makes the check out process go quicker, and they can avoid having to scroll through dozens of products they may not even be interested in.
For example, Birchbox started out with one online product, a personalized monthly subscription box for women, and only allowed customers to choose between two options for their sample box. They’ve since drastically expanded their product lines but will always stay grounded and focused on the flagship product that helped them get to where they are today.
Take advantage of Affiliate and Influencer Marketing
It can be tough to grow a social media following for your business and encourage followers to visit your website. However, gone are the days that you have to do all the hard work on your own. With the power of influencer marketing and affiliates you can reach more people and increase brand recognition
In the past, paying influencers to feature your products was extremely expensive. However, with micro-influencers becoming more popular, you can easily pay less or trade servicers to have your brand and products featured.
Affiliates are also a great way to increase your bottom line. By offering influences a promo code or small commission, they’ll advertise your products on their social media or blogs.
As an added bonus, you can arrange to get photos that the influencers took of your products and can use them on your own social media accounts, which is less work for you!
Support a Good Cause
People are much more inclined to purpose a product when they know that it’s helping a good cause. They feel better about putting their money behind companies who care more about others and making a difference in the world than their bottom line.
For example, Toms Shoes donates one pair of shoes to someone in need for every pair they sell. Another great example is Cuddle and Kind. They donate ten meals to someone in need for every doll they sell. Both have seen rapid growth in the past few years directly because of their decision to donate to a good cause that their founders are passionate about.
Diversity Your Business
With so many different online platforms available, you should consider selling on multiple. If you have a handmade product, consider selling on Etsy and your website, or if you have a product you’ve had manufactured, consider selling on both Amazon and directly from your site.
By creating multiple channels for people to find your products, you’re increasing your chances of building a successful brand.
Overall, eCommerce is a great way to increase revenue, especially if you sell physical products. By implementing some of these eCommerce trends 2020, you’ll be able to grow your brand recognition and grow your customer base.