What is a Call to Action (CTA)? Just the most important line of copy you can add to any marketing message.
A CTA does precisely what it says: It tells people exactly what to do after reading your message.
To succeed in marketing your business, you must connect with the right people at precisely the right time. That’s why digital marketing—that is, marketing that exists online—is pretty much mandatory today. It’s the best way to reach new customers and engage with existing ones.
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