To Build a Strong Brand Strategy, Start Here

Too many business owners wrongly believe that branding is unimportant or superficial, says Lindsay Pedersen, author of Forging an Ironclad Brand: A Leader’s Guide. That couldn’t be further from the truth, she insists, because your brand is what sets you apart from everyone else.

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5 Ways to Drive Traffic to Your Website

Your website doesn’t do you much good if people don’t visit it. Once you’ve made all the design choices, figured out the functionality, and worked out all the bugs, don’t stop there. Actively work to drive new traffic to your website.

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7 Reasons to Start a Newsletter

Even if you have a blog and solid social media presence (and especially if you don’t) allow us to build a case for investing in one of the best ways to connect with past, current and potential customers: the newsletter.

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What Type of Content Should You Create?

Good content keeps people coming back. The more they come back, the more they trust you. Once you build that trust, you earn their business. Here is a quick look at some of the most popular types of content.

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