Too many business owners wrongly believe that branding is unimportant or superficial, says Lindsay Pedersen, author of Forging an Ironclad Brand: A Leader’s Guide. That couldn’t be further from the truth, she insists, because your brand is what sets you apart from everyone else.
Your website doesn’t do you much good if people don’t visit it. Once you’ve made all the design choices, figured out the functionality, and worked out all the bugs, don’t stop there. Actively work to drive new traffic to your website.
Even if you have a blog and solid social media presence (and especially if you don’t) allow us to build a case for investing in one of the best ways to connect with past, current and potential customers: the newsletter.
Good content keeps people coming back. The more they come back, the more they trust you. Once you build that trust, you earn their business. Here is a quick look at some of the most popular types of content.
Want useful information to help you GROW not FLOAT in your business? We look forward to GROWING with you and becoming your branding experts!
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