Resources
6 Website Mistakes that Drive Customers Away
You built or hired someone to build a snazzy new website months ago—but you’ve barely noticed an uptick in business. What’s going on? Chances are, if your website isn’t converting, it’s likely that the design or functionality is driving potential customers away.
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Generate Leads With Branded Newsletters
If you are looking for another opportunity to market your business, branded customer newsletters are the way to go. They allow you to stay connected with your customers, which is critical to building and maintaining brand recognition. Additionally, they’re also proven to increase sales, boost traffic to your website, generate new leads and build your social media following. Follow this advice when adding a branded newsletter.
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Must-Have Website Features: Do You Have Them Covered?
If you own a business, there’s no doubt about it: You need a website. Even if you’re the best at what you do, if potential customers view your website as unsophisticated or unprofessional, they’ll think the same of you. The best websites have the following features.
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8 Graphic Design Mistakes That Ruin Your Marketing Materials
Marketing materials aren’t cheap. Beyond the upfront financial investment, they need to be near-perfect because customers notice even small mistakes and imperfections, which can cast doubt on your professionalism and attention to detail. Take extra care to avoid these graphic design mistakes in your marketing materials.
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Do You Really Need Website Maintenance? Yep, and Here’s Why
Your website is FINALLY done, and you are so happy with the outcome. Now you can sit back, relax and put it out of mind, right? Not at all. Your website, no matter how fantastic it is upon completion, will need regular website maintenance.
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4 Reasons to Update Your Business Card and 5 Ways to Make it Stand Out
In this technology-driven world, you may be tempted to forgo a business card altogether, and instead, choose to connect with people digitally. Don’t. Here’s why printed business cards will never go out of style and how you can make them stand out.
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Need a great tool to help you manage your social media?
Check out my review on CoSchedule!
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6 Steps to Choosing a Awesome Web Designer
Unfortunately, not all web designers are on the up and up. You can waste a ton of time and money on designers who are unskilled—or simply not committed to your project.
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What is a SSL and why you need it
Effective July 2018, Google started to mark all websites that hadn’t went to HTTPS as “not secure”. The goal of this is to make the Internet safer for everyone not just to secure websites that accept personal data such as credit card information or social...
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5 Rules You Must Follow When Creating a New Logo
When you are launching your business—or rebranding it—put some serious thought into your logo. A well-conceived, well-designed logo captures people’s attention and isn’t easy to forget. As you think about how you want to represent your organization with a...
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