Resources
5 Rules You Must Follow When Creating a New Logo
When you are launching your business—or rebranding it—put some serious thought into your logo. A well-conceived, well-designed logo captures people’s attention and isn’t easy to forget. As you think about how you want to represent your organization with a...
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Let’s Talk About Branding
When we talk about “branding,” we’re talking about the message you put out into the universe. We’re talking about the thoughts that come to mind when people hear or see your organization’s name. We are talking about the perception of your organization....
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The GDPR is Coming: Here is What It Means for Your Business
You might have noticed an increase in the “Privacy Update” emails in your inbox lately. That is in part due to a major change that is coming down the pipeline this month. A new European Union (EU) data protection law, the General Data Protection...
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4 Essentials Of Every Money-Making Site
Collecting prospect information Information is currency in the age of the web. Collecting information from your site visitors not only opens up opportunities for follow-up marketing but it allows you to tailor your advertising and website to meet their...
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Email Marketing Best Practices
Despite the importance and ever-growing use of social media, email is still king when it comes to drawing in prospects. Here are a few best practices: 1) DO experiment with send times. According to social media scientist Dan Zarrella,...
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Considering ROI When Using Social Media
One of the great appeals of social media is that it’s free. However, if you’re managing a business or starting one, time is money. You don’t have time to dabble around. Are you seeing a return on your investment or is social media simply a...
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What is SEO (Search Engine Optimization)?
Like everyone else on the Internet, you've probably performed a Google search for your name at some point or another. As a small business owner, you've probably also done a search for the name of your business. If you're already getting good...
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It’s a New Year…is it time for a Website Redesign?
We make New Year’s resolutions to improve the way we look and live, why not do the same for your business. Your web presence is the virtual representation of your company whether your company exists physically or not. Imagine if you are...
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5 Pros of having a web presence
1. Improve online reputation and credibility Having a online website presence gives you the opportunity to communicate to your potential customers who you are, what you provide and why you deserve their trust and confidence. Most patrons use...
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