Resources

What is a SSL and why you need it

Effective July 2018, Google started to mark all websites that hadn’t went to HTTPS as “not secure”. The goal of this is to make the Internet safer for everyone not just to secure websites that accept personal data such as credit card information or social...

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5 Rules You Must Follow When Creating a New Logo

When you are launching your business—or rebranding it—put some serious thought into your logo. A well-conceived, well-designed logo captures people’s attention and isn’t easy to forget. As you think about how you want to represent your organization with a...

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Let’s Talk About Branding

When we talk about “branding,” we’re talking about the message you put out into the universe. We’re talking about the thoughts that come to mind when people hear or see your organization’s name. We are talking about the perception of your organization....

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4 Essentials Of Every Money-Making Site

Collecting prospect information Information is currency in the age of the web. Collecting information from your site visitors not only opens up opportunities for follow-up marketing but it allows you to tailor your advertising and website to meet their...

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Email Marketing Best Practices

  Despite the importance and ever-growing use of social media, email is still king when it comes to drawing in prospects. Here are a few best practices: 1) DO experiment with send times. According to social media scientist Dan Zarrella,...

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Considering ROI When Using Social Media

  One of the great appeals of social media is that it’s free. However, if you’re managing a business or starting one, time is money. You don’t have time to dabble around. Are you seeing a return on your investment or is social media simply a...

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What is SEO (Search Engine Optimization)?

Like everyone else on the Internet, you've probably performed a Google search for your name at some point or another. As a small business owner, you've probably also done a search for the name of your business. If you're already getting good...

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5 Pros of having a web presence

1. Improve online reputation and credibility Having a online website presence gives you the opportunity to communicate to your potential customers who you are, what you provide and why you deserve their trust and confidence. Most patrons use...

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