If you are a marketing or branding agency, you should have a web designer on speed dial, as they can be assets for your business.
Here at Evielutions Design, we work with such agencies, supporting them by providing their clients with print and web design and web maintenance services. Essentially, we serve as an agency’s one-stop-shop for all its design and printing needs.
So, if you don’t have a full-time web and print design team on staff, here’s why you should consider a partnership with a design firm.
Client’s appreciate it
Your clients may not know a web designer, and so they will look to you for recommendations anyway. When you hire the designer, you take the pressure of clients to do the researching and vetting. It’s becomes a service you provide.
Your reputation is at stake
When you hire someone to work on a client’s website or marketing materials, you are putting your own reputation on the line. It’s critical that you know who you are working with and that you trust them to be professional.
If you a hire a designer who misses a deadline or churns out shoddy work, your client will see that as a testimonial to how you work. Working with the same designer or team helps to ensure you don’t make a bad impression.
The working relationship is seamless
With a long-term partnership, you truly get to know one another and how each team works. That familiarly makes collaboration and communication much easier. When it comes to quick turnarounds, that is critical to meeting deadlines.
Plus, you are less likely to experience turf wars or that tug of war that can happen between two firms that don’t typically collaborate. Marketers feel freer to recommend website features or changes, and designers are open to their suggestions.
Partnerships help you get clients too
Web designers are working with their own clients, who may need marketing or branding expertise. They can refer you, providing that service to their clients, and you gain new business.
Plus, you both are targeting similar audiences. That creates opportunities for cross promotions that allow you both to generate new leads. For example, a web designer could promote your services in a blog or newsletter or give you a shout out on social media, and you could do the same.
You can learn from each other
Through working together, you both gain insight about the other’s business that can help you with your own clients. For example, you might learn about recent trends in web design that you can discuss with clients. Designers learn about content strategy and branding that can help drive website and marketing collateral decisions. That knowledge makes you both seem more knowledgeable, and that works well for landing new clients.