It’s a New Year…is it time for a Website Redesign?

We make New Year’s resolutions to improve the way we look and live, why not do the same for your business. Your web presence is the virtual representation of your company whether your company exists physically or not. Imagine if you are running an offline company, would you allow your salesperson to be dressed in shabby clothes when they are dealing with your customers? By making your staff dress professionally, you are telling your customers that you do care about quality and professionalism. This works simply because first impressions matter. Hence, people do judge you and your business by your WEB PRESENCE.

Give your business the fresh start it deserves (if needed) with one of these services…
1) Redesign or establish your Web Presence
2) Revitalize your Print Media with a new design (Business cards, brochures, etc..)
3) Consider Complete Business Branding (Website, logo and print media)

Questions to ask yourself when trying to determine whether or not its time for a new website.

1) Is my website content helping or hurting my web presence?

Your website content should be appealing not only to your potential customers but to search engines also. The objective should be to capture the attention of your potential customer long enough to convert them into a sell and have hearty search engine optimized content that search engines love. Is your website serving it’s purpose by retaining good web analytics such as amount of traffic, time on site, pages visited, etc? Remember, a website design serves a specific purpose, don’t fix it if it isn’t broken!

2) Does my website reflect your current business?

Businesses evolve over time and priorities change. If your website still lists products/services that you no longer offer you will find that your website is not meeting your business needs. If your website reflects a different decade than what we are currently in, then it’s time for a redesign. The last thing you want to happen is for potential clients to leave your website without taking a look at your content just because the design is old fashioned. This also applies to all of your business branding so you may want to consider a complete business branding which can include website redesign, new business card design, new letterhead design, brochures, etc…

3) Can I make updates to my website on my own?

If your website requires frequent updates and you are throwing away money to a web developer to make those changes you may want to invest in a redesign. Websites can now be built in a content management system (CMS) which allows you to add, edit, and update content yourself without knowing any programming languages. If you know how to use Microsoft Word or Outlook then CMS will be a piece of cake for you!

4) Can my potential clients find me on search engines (Google, Bing, Yahoo)?

About 72% of internet users either shop or research products and services online through search engines such as Google and Bing. If your content isn’t optimized you face little to no chance of being found by potential clients looking for you. Having a SEO web presence keeps you a step ahead of the competition and increases your chances of being found when phrases related to what you are offering are used. Increase your search engine visibility today.


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