The design of your website is so important to presenting professionality and building loyalty with your customers. But have you ever thought about how much your homepage matters? Most of the time, people are landing on your homepage, and it’s their first major impression of your business. Knowing what elements make up a well-designed homepage is essential to crafting a homepage that seals the deal with your customers or clients. Here are some of the most important design elements you should incorporate into your homepage!
Make the Visual Appearance Appealing
Your homepage has to make a great first impression right away. You only have a few seconds (if that!) to actually entice your website visitors to want to learn more. The visual appearance of your website helps establish your brand as trustworthy and professional. Keep it simple, and align your homepage’s visual appearance with your branding for the best results!
Keep Your Color Scheme & Fonts On-Brand
As a whole, your website should directly reflect your business and brand. There should be a clear visual connection between your logo, print materials, and website design! This helps build a memorable connection with your audience and boost brand awareness. Your color scheme and the fonts that you use will directly shape how your website visitors perceive your homepage. Make sure that your colors and fonts are on-brand and consistent across the board. Beyond that, make sure that everything is cohesive! Nothing is worse than jarring, contrasting colors or fonts that are too hard to read.
Ensure That Everything Is Easy to Navigate
Your homepage should be easy to navigate, and should encourage visitors to keep exploring your website. Make sure that key menu items are present and easily visible on your homepage. As your visitor progresses through your homepage, the design should be set up so you give them the information they need and direct them to where they should go next. Make sure to keep things simple within your homepage navigation! Don’t overwhelm people, but drive them to key spots on your website.
Add Valuable Content Through Branded Messaging
Content is the heart of your website. Beyond helping you rank on search engines, content is exactly what your visitors are on your website for! Keep your text on-brand and voice-infused while prioritizing readability. Be concise and engaging to make the biggest impact.
You made it! When you add these four major elements to your homepage, you’ll create results through an amazing design that works for your visitors. Serving customers and clients is the heart of your website, and design helps you do that in a way that genuinely connects. Working with a designer is a great way to take some tasks off of your plate while ensuring that your homepage (and website as a whole) are on-brand and well-designed.