Blogging is an incredibly valuable component of every long-term content or marketing strategy. Especially for niche markets like real estate, blogging helps boost your business. Realtors should focus on blogging for a number of reasons.
But how do you actually get started with blogging for real estate? It doesn’t have to be overwhelming, and there are tons of topic ideas you can choose from to meet your needs and your market’s needs! Let’s dive into everything you should know about starting a blog for your real estate business.
Why Start a Blog For Your Real Estate Business?
There are a number of benefits to starting a blog for your real estate business. It can help you get more real estate leads. You can watch your analytics to understand who your client market is and how they are interested in your content, and let that drive your content strategy.
A real estate blog focuses on building credibility, too. When you create informative blog posts that are rich with value, visitors to your website will start to see you not only as credible and trustworthy, but also as an authority within your niche.
On that note, remember that your entire objective with a blog is not to directly persuade people to hire you, but instead to provide as much valuable, educational content as possible. SEO keywords help you rank in search results, but your content has to be thorough and worth reading in order for Google to actually put your blog posts in front of people.
Topics to Cover on a Great Real Estate Blog
First, you should understand that there are different topic categories you can cover on your real estate blog. You need to evaluate your audience and goals in order to decide which categories of topics you want to write about. Are you writing to buyers, sellers, or on more general community topics? How specific do you want to get in covering local topics related to real estate, such as updates on schools, local parks, community events, and more? All of these things may seem a bit distantly related to real estate, but for someone considering moving to a community, make a huge difference.
Educate About Real Estate Terms & Topics
Help people understand real estate terminology and what specific terms mean. This is an opportunity to rank for keywords and produce content that truly educates people while establishing yourself as a real estate expert.
Offer Tips for Selling and Buying a Home
Depending on your audience, you can strategically craft a number of blog posts that cover different buying and selling tips. Whether you cover pricing strategy, current local real estate market trends, or mortgage tips, these types of posts are diverse and require expertise that sets you up as an authority in the industry.
Characterize Your Community
This is an amazing opportunity to hone in on your local market. Share about local events, businesses and restaurants, parks and things to do. You can interview people about the schools in the area or cover news relating to schools, housing, or developments. This is a great opportunity to weave your personal experiences and stories into more factual content about the community.
When you own a real estate business, building a content marketing strategy is super powerful in helping you generate leads, make sales, and grow your business. Blogging is an integral part of an effective content strategy, and for those in real estate, it can help you in lots of valuable ways. No matter your real estate sub-niche, blogging will help you grow your business, and these topics are a great starting point!