How to Create the Perfect Business Name: 8 Simple Tips

Choosing the perfect business name is a daunting task. You want a name that reflects who you are and what you do, lets you connect with the right people, and is memorable, fun, and engaging. You might feel overwhelmed by the many ways to figure out a business name. Don’t stress! Here are eight super simple tips to create the perfect business name, stress-free.

If You’re Stuck, Try a Naming Generator


A naming generator isn’t a one-and-done solution to creating a name. But it can help spark the inspiration you need to find the perfect name! One of the best spots to do this is within Shopify—which is super convenient if your business is planning to use the platform, anyway. All you have to do is describe your brand in one word, and Shopify will instantly search through original and available domain names. Super handy! For more information, check out Shopify’s business name generator here. Otherwise, you can always do a quick Google search; there are tons of random name and business name generators out there!

Use Acronyms


Using an acronym helps take the pressure off of making your name easy-to-remember. For example, most of us know what AOL is, but not what it stands for (America Online, in case you’re curious!) When you’re struggling to choose a name, you have to remember that getting started is more important than being perfect. As long as the name captures your unique brand, you’ll be good to go. An acronym will help you seal the deal on being memorable!

Try Looking at Words from Other Languages for Inspiration


Incorporating words from other languages can be a powerful and enticing way to boost your business name. It helps your business seem exotic, professional, and memorable. Just remember to have the rest of your branding really hit home what you do so it’s not confusing for customers.

Incorporate Your Own Name


As a small business, it’s all about personality. Especially if you’re going to be a huge part of the ‘face’ of your business, incorporating your own name is a great idea. You could also incorporate the name of someone in your life who inspires you or is important to you.

Describe What Your Business Actually Is


One of the quickest ways to connect with customers is by serving them what they’re looking for. If you’re a baker, include something related to baking in your name. On the flipside, having a ton of unrelated words in your name can muddle the idea of your company for a new audience.

Add Meaning to the Name


If you hear the name of your new business, you should be able to connect with it and understand it immediately. Be specific and showcase what makes you and your biz unique. You can also add elements of your brand story into the name for added layers of meaning.

Make Sure Your Name is Available


Double check and make sure the name you choose is available, both as a domain and as social media handles/usernames. This also helps you stay original and not copy someone else’s business name. That Shopify tool I mentioned above will automatically do this for you, too.

Include Searchable Words


Test out your new business name in tools like Google AdWords, Moz, or Ubersuggest. These tools will pull up similar search phrases, the most popular links, and how much traffic those types of keywords are getting.


Creating a business name doesn’t have to be so stressful. Instead of staring at a blank screen, get to work trying to spark inspiration! I hope these ideas help you get inspired and get moving on creating a business you love.

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