A portfolio page on your website lets you display your work. This helps you reach new customers and demonstrate both your skill and your style (plus highlight your major accomplishments).

Your website acts as your biggest storefront and salesperson, so it’s worth adding a portfolio page. Although your whole website shouldn’t be a portfolio, adding a specific page with a portfolio serves as an opportunity to make a great first impression!

In your portfolio, you should prioritize your best work. In today’s blog post, learn some of the best reasons to add a portfolio page to your website, and what you should include.

Why Should You Add a Portfolio Page To Your Website?

If you provide services to clients (especially creative work like design or photography), it’s super important to show off examples of that work on your website.

Although your website should have a lot of other content too, like a solid home page, about page and details about your offerings, including a portfolio page is a good idea.

As a consumer, you likely wouldn’t hire someone to do something for you without seeing examples of their work.

Think about it from that point of view! If you were getting a wedding cake, you’d want to see examples (and likely taste, too) before making a decision.

A portfolio page will help you seal the deal by showing off what you can do.

Instead of just ‘talking the talk’ when it comes to what you offer, you ‘walk the walk’ too by showing up with concrete examples.

Plus, you can even hire a designer to work on your portfolio page and make sure it’s customized to fit your branding and needs!

What to Include On a Portfolio Page

Now that you know how important a portfolio page is for your business website, let’s get into some specific examples of what you should include.

Focus On Samples of Your Best Work

One mistake people tend to make with a portfolio page is trying to include everything.

Focus on your best work (and only your best work) to make the most lasting, memorable impression on your website visitors.

Tell Your Story Within Your Portfolio Page

Although you should have a separate ‘about’ page, your portfolio is a great time to weave in bits of your story to further highlight your expertise.

People love stories, so as you share your work, highlight your experiences and journey too.

This helps people understand you, trust you, and know you enough to recognize your expertise!

Use a Conversational Tone

When you describe your work examples or tell stories about your accomplishments, you want to humanize yourself while establishing yourself as an expert.

This is an opportunity to really form a connection with a website visitor and potential client, so use more conversational than formal language. Of course, this does vary a bit depending on your industry and niche, but more than likely, you want to personalize things as much as possible within your portfolio page.

Hopefully, these simple elements will help you build a portfolio page for your website that reaches your visitors in a meaningful way.