Creating a website that people love can be a challenge. They don’t come easy, and it takes a lot of time and effort to make them look right and feel right. But the payoff can be huge! Once you have that perfect user experience, your website has the potential to: Make you more money, drive more targeted traffic and drive more loyal customers.
What is user experience?
User experience (UX) is the way a person feels about using, or in this case viewing, your design. Creating an enjoyable and easy to use UX will result in more users sticking around on your site for longer periods of time and coming back!
It’s the sum of all the things that make a website, product, or service appealing to users. This could be the visuals, the flow, the navigation, or any other aspect of the product that makes it easy and enjoyable to use.
The user experience includes the entire set of emotions, thoughts, and sensations someone goes through when using a product. User experience can be broken down into 4 categories, convenience, utility, enjoyment and self-image.
Convenience – relates to how easy it is for the customer to use the product.
Utility – relates to how well customers can complete tasks using this particular product. How natural it feels when navigating through your website’s UI/UX
Enjoyment – revolves around what people think of their experience while they’re interacting with your website or application – things like graphics quality or ease of navigation.
Self-Image – deals primarily with branding aspects that surround your service as well as imagery included in marketing materials
How can you tell if your site is user-friendly?
There are a few ways to tell if your site is user-friendly. One way is how fast the website loads and how quickly you can find what you’re looking for without getting frustrated or giving up on it.
You might also consider using white space generously – leaving large blocks of empty space between paragraphs makes text easier on the eye than tightly-packed columns do!
Also be very mindful of mobile devices such as cell phones and tablets. You want buttons/links/etc designed for them so they don’t have too much trouble navigating around the page–which may not always be intuitive due to different screen sizes from device to device (e.g., certain links should appear at different parts of the page based on which type of phone).
Anytime someone has a negative experience with your site, you want to be able to figure out what went wrong. One way to do this is by using tools such as usability testing.
Usability testing is a method for measuring the ease of use and performance of interactive products such as web pages and apps. Unlike surveys or focus groups, which usually address a narrow question, usability tests are more comprehensive. You can use them to see how users interact with a website, how they navigate it, and how they perform tasks. You can also get a sense of how users respond to your product.
There are tools like hotjar.com that help you understand how users behave on your website, what they need, and how they feel.
How can you create a great website UX?
Putting users first is the key. The ultimate goal of your website should be to create an experience for them that will make them want to come back more often, and share their feedback with you so that you can improve it even further! One way of doing this would be asking yourself: What do I need from my user? Who am I targeting? How does the site flow in order for someone to get what they need quickly and easily without having any issues.
Another example could include optimizing navigation on mobile devices by introducing features such as tap-to-zoom or scrolling instead of pinch-to-zoom (which is a big no-no); this way there’s less risk than when using touch screens where fingers may cover content while zooming in or out. It is very important that your website is device responsive.
Knowing your audience is extremely important. People who are visually impaired need to access your website via screen readers which don’t require visual acuity but rather rely on audio output heard over speakers – all images remain visible making websites accessible enough for those who are blind.
There are many UX elements that go into building a successful website, including the design, functionality, and navigation. Be sure to ensure your design is simple and clear, with no distractions.
Creating a user-friendly website is a key part of any digital marketing strategy.
It should be made as easy as possible for visitors to understand and interact with your content. It will improve your conversion rates and overall ROI.
The user experience is a crucial part of building a website. It’s what sets the product apart from others and what sets it up to be successful.
Your website is the first thing people will experience after clicking on your website link. It sets the tone for the entire experience, so it’s essential to make sure it’s user-friendly.