Have you ever thought about how impactful a vision board can be for your business? Vision boards are so much more than a fun craft or an aesthetic-driven project. Instead, vision boards are a way for you to visualize your dreams and layout inspiration for how you want your business brand to look and feel or if you’re an existing business goals you want to accomplish.
A vision board can really help you in making branding decisions and help you to stay focused on the things you want to achieve. Here are some things you should know about vision boards and how they could help your business!
What Is a Vision Board?
A vision board should be the first step you take when you are thinking about branding for your business or kicking off the New Year for your business. You can lay out the colors, fonts, and images that evoke the feelings, messages, and goals of your brand in a major visual format.
Your vision board should reveal who you are, what you do, and how you serve people, all in a visual format that communicates the overall look and feel of your brand. They help you visualize where you are going and have a tangible plan for getting there.
How Do Vision Boards Help Your Business?
A vision board inspires the concepts that drive your business. By laying out what you visualize for different parts of your business, you are able to help coordinate a strategy for design, branding and goals that reflects your business on a holistic level.
You can play and explore different combinations before making a commitment. With vision boards, you are able to become truly inspired and make decisions from that place of inspiration.
A vision board allows you to create and visualize your unique brand personality, all while getting into the mindset of your ideal audience and what would appeal to them most.
Vision Boards Help You When Working With a Designer
Working with a designer can feel a little overwhelming, especially when you know how important branding is for your business to thrive. When you create a vision board, you gain clarity and focus when it comes to what you want for your branding, and it gives your designer an idea of what you are looking for!
You can also have so much inspiration all in one place. Starting a business (or rebranding a business) is a lengthy process, and you may find inspiration in unique places: fonts, colors, images, feelings, or words that encapsulate your brand. You can add them to your vision board as you go so that you have a whole picture of what your brand means to you.
Your vision board also serves purposes beyond your initial branding. You can always come back to your vision board when working on a marketing strategy to make sure you’re staying on-point with where you hoped to be. Plus, you can make changes to your vision board to reflect the growth you want to create in your business.
Goal Setting with Vision Boards
Your vision board can help you set goals for the upcoming year and be a constant reminder of what needs to be done in order to accomplish them. This year I created my business vision board in Canva. You’ll want to be sure that outside of creating the vision board you put together an actual strategy on how you will go about obtaining each goals. I use the SMART technique to help with the breakdown process.
What to Include On Your Vision Board
If you want to create a vision board for your business, there are a few important elements you should consider including.
Here are some of the elements to think about when cultivating your vision board:
- Who you are
- What you do
- Vision for the future
- Who your ideal clients are and what they need
- Mission statement for your content
- SEO keywords
- Images to represent your brand
- Mood and tone of your brand’s messaging
Here are some of the elements to think about when goal setting:
- Has your target audience changed
- Financial growth
- Client growth
- Personal Development
- Business Development
These things are a great starting point, but your vision board is also YOURS—you can include whatever you feel would be most valuable to you and your growth as a business owner.
Creating a vision board will help you become inspired and effectively communicate that inspiration to a designer or branding expert. If you’re ready to start sparking inspiration and taking your branding to the next level, Evielutions Design has years of experience serving businesses and creating enticing branding. Contact us today!