How important are visuals to your social media efforts? Consider these statistics from Hubspot:
- Tweets with images receive 150% more retweets than tweets without images.
- Facebook posts with images see 2.3 times more engagement than those without images.
- Instagram has 500 million monthly active users liking 4.2 billion images per day.
The data says it all. Images in social media aren’t just important; they’re everything.
In our post “5 Sources for Beautiful, Unique Images,” we shared some popular websites for finding images you can use freely on your blogs, website and social media.
However, if you can’t find what you are looking for, need custom images, or you just want to take those stock images up a notch—the following tools can help you create the perfect visuals to share with your followers:
Ideal for non-designers, Canva offers a super simple way to create graphics and edit photos. You can choose from a large library of templates or build more custom options. One of the best features for Canva is that it has preset image sizes for Twitter, Facebook and Pinterest, so you never have to worry about exceeding a platform’s limitations for images.
The basic version is free, and you can pay for additional services if you find you need them.
With Adobe Spark, you can easily create graphics, web pages and video stories in a few minutes. Choose from a library of professionally designed fonts and themes, and select from thousands of photos online or from your own personal collection to design the perfect look. Then share your image on social media with the push of a button.
The basic package is free, but you can upgrade to Individual or Team packages.
Create custom colleges, and if you’re feeling playful, add stickers and fonts. Then share them directly to Twitter, Facebook and Instagram. You can choose from 500 stickers, 80 backgrounds and 60 templates.
It’s free and available for iPhones, Android, Microsoft and Kindle devices.
Take your existing photos up a notch by laying text over them with this app for Android and iOs devices. It’s free and takes just seconds to create new images. For example, add an inspirational quote over a photo of your employees or office, or place promotional details over the image of a product.