by evielutions | Apr 27, 2020 | Business Branding, Graphic Design, Logo Design
What are branding guidelines & why you need them Have you ever scrolled through social media and seen specific posts that you instantly recognize the company they’re representing just by the colors, font, and imagery? This is a great example of excellent...
by evielutions | Oct 28, 2019 | Business Branding, Logo Design
The Rules of Trademarks and Copyrights Have you ever seen those little ™ and © signs and wondered what they mean—and more important, if you actually need one? The answer, as in most cases, depends. Both provide protections to your intellectual property—but they...
by evielutions | Sep 30, 2019 | Graphic Design, Logo Design
CMYK vs. RGB: What’s the Difference and Does it Matter? CMYK and RGB: If you are starting a new web or print design, you’ve probably heard those acronyms tossed around. It turns out that they are really important to your design project, because they render differently...
by evielutions | May 27, 2019 | Logo Design
What is a Shapeshifting Logo—and Do You Need One? Just when you thought a logo was just a logo, the new trend—or rather necessity—in logo design is shape-shifting (also called responsive) logos that change in size, color or complexity depending on where they are used....
by evielutions | Mar 11, 2019 | Business Branding, Graphic Design, Logo Design
4 Reasons Why You Shouldn’t DIY Your Logo Do you think your logo doesn’t matter—that much? Think again. Your logo visually tells the story of your business and brand. Are you a cutting-edge tech company? Or a time-tested family-run business? Fun or serious?...
by evielutions | Feb 18, 2019 | Logo Design
5 Popular Logo Types: Which is Right for You? Are you just launching your business and starting to think about the logo for your company? Or perhaps you’re just ready to give your brand a makeover. Either way, it’s important to understand the style options, how...