4 Essentials Of Every Money-Making Site

  Collecting prospect information Information is currency in the age of the web. Collecting information from your site visitors not only opens up opportunities for follow-up marketing but it allows you to tailor your advertising and website to meet their needs. Social media logins allows you to collect a great deal of personal information. An email sign-up form is a really simple way to continuously market your product. Landing Pages – Your Online Sales Pitch Chances are your customers come in many flavors. Some are ready to buy now. Some are just looking for more information. Creating a variety of landing pages allows you to tailor your marketing the same way you would a sales pitch. To learn more on implementing this strategy, I strongly recommend the book Convert Every Click by Benji Rabhan. Make Your Website A Content Superstore Organic search is a growing referral source for all businesses. Yet most people search the web to find information, not to make a purchase. Hosting a blog or content valuable to prospect not only increasing your online presence but gives visitors a reason to return to your site. Embedding Facebook SDK on your webpage This does two things. It allows your business to collect a wide range of information about your prospect. Secondly, Facebook SDK makes sure your website is social-friendly. If a prospect wants to share your content or website on Facebook, their SDK scripts ensures that your link is aesthetically pleasing and takes advantage of all the space allocated to shared links on the web. How Evielutions Design helps: Evielutions Design builds websites using WordPress, a comprehensive...

Email Marketing Best Practices

  Despite the importance and ever-growing use of social media, email is still king when it comes to drawing in prospects. Here are a few best practices: 1) DO experiment with send times. According to social media scientist Dan Zarrella, e-mail sent between 6 a.m. and 7 a.m. has the highest click-through rate. However, don’t make the mistake of thinking this will work across all industries. Experiment with send times by splitting your send times among segments of your CRM. You can set up a free CRM through Inslightly. 2) DO be consistent. People are creatures of habits. If a prospect is attracted to your content, reward them by sending them material on a scheduled basis. 3) DO segment according to prospect behavior. Would you talk to a prospect interested in your business the same way you would someone who is passive about your services? Of course not. The same mindset should be applied to email marketing. If someone has clicked through your email links on a consistent basis, don’t be afraid to send them a special offer. This kind of market segmentation can easily be managed through MailChimp. 4) DO put your logo in the upper left-hand side of your email. The left-hand corner is where our eyes are trained to look first. Make sure to put your company logo there. If that’s not possible, default it as the banner of your HTML email template. 5) DO include a call to action. A call of action will help you track real prospects from those who simply opened your email and moved on. 6) DO keep it short and...

Considering ROI When Using Social Media

  One of the great appeals of social media is that it’s free. However, if you’re managing a business or starting one, time is money. You don’t have time to dabble around. Are you seeing a return on your investment or is social media simply a chore every business is expected to do? In this article, we will not only address how to track your social media ROI but strategies to increase your return on time and effort invested. 1) Link back to your website/blog The best way to track how effective your social media content is linking back to your website. This is where a blog or CMS comes in handy. Marketing to businesses? Great. Write an article or host a webinar that could be useful to your clients. Marketing directly to consumers? Create a digital flyer and link back to your site where customers can take advantage of a coupon or promotional offer. The most important thing is that you’re tracking this activity. Google Analytics makes this easy through referral tracking. 2) Be social. Most businesses treat social media like a bulletin board. They punish those who like their page with self-promotion and advertising. Social media is meant to be social. Share content that aligns with your company’s mission and industry. Engage in online discussion groups. Tag people and companies. This philosophy will save you the time and effort required to produce your own original content. It will also increase your reach. 3) Content Marketing When sharing, always keep your audience in mind. Are you an expert in a particular field? What’s trending or important to clients...

Germaine Tanner Ad

Germaine Tanner is a Houston, Texas attorney practicing exclusively in the area of family law. Ms. Tanner has been licensed to practice in the State of Texas since 2003. Ms. Tanner’s practice areas are concentrated in Harris County and surrounding counties. Ms. Tanner specifically handles divorce, child support establishment and modification, custody, enforcement for child support and enforcement for possession and access. In recent years, Ms. Tanner has expanded her family law practice to include collaborative law and service as a mediator. Seeking a Family Law Attorney – contact today at...

CCFES Business Branding

CCFES provides the family with professional services which foster the development of healthy family relationships. They also offer the Capitol City Academy program which is designed to serve delinquent youth and to improve youth’s academic achievement, vocational achievement, and school attendance and reduce their problem behaviors such as substance abuse, violence, delinquency, and conduct behaviors and mental health behaviors. Want more information visit them at ccfes.com.   Looking for a business branding package that streamlines your on and offline presence? Contact us today to discuss packages that can include anything  from web design, logo design, brochures, letterheads, you name we can do...

Mothers Affordable Maids

Mother’s Affordable Maids provides a full range of house cleaning and housekeeping services for single family homes, condominium units, apartments and active seniors’ apartments. Not only are the professional and reliable but they use green cleaning products. What more can you ask for? Contact them today at...

It’s a New Year…is it time for a Website Redesign?

We make New Year’s resolutions to improve the way we look and live, why not do the same for your business. Your web presence is the virtual representation of your company whether your company exists physically or not. Imagine if you are running an offline company, would you allow your salesperson to be dressed in shabby clothes when they are dealing with your customers? By making your staff dress professionally, you are telling your customers that you do care about quality and professionalism. This works simply because first impressions matter. Hence, people do judge you and your business by your WEB PRESENCE. Give your business the fresh start it deserves (if needed) with one of these services… 1) Redesign or establish your Web Presence 2) Revitalize your Print Media with a new design (Business cards, brochures, etc..) 3) Consider Complete Business Branding (Website, logo and print media) Questions to ask yourself when trying to determine whether or not its time for a new website. 1) Is my website content helping or hurting my web presence? Your website content should be appealing not only to your potential customers but to search engines also. The objective should be to capture the attention of your potential customer long enough to convert them into a sell and have hearty search engine optimized content that search engines love. Is your website serving it’s purpose by retaining good web analytics such as amount of traffic, time on site, pages visited, etc? Remember, a website design serves a specific purpose, don’t fix it if it isn’t broken! 2) Does my website reflect your current business? Businesses...

SOPA/PIPA Threatens the Internet

S top O nline P iracy A act P rotect I P A ct What is SOPA SOPA stands for the Stop Online Piracy Act, this bill deals with issues like copyright infringement and piracy. The bill enables the copyright holders to seek judiciary action against any website that facilitates copyrighting. Meaning that search engines like Google, Yahoo and Bing wouldn’t be able to link  nor feature sites on their search lists. This would also affect online payment processors such as Paypal from interacting with infringing websites. If you use open source software or cracked versions of  software, beware as they will be cracking down on these as well as getting rid of them. What is PIPA PIPA stands for Protect IP Act, if passed PIPA will give the government and copyright holders the ability to monitor websites whose sole purpose is to infringe and sell counterfeit goods. Ways you can FIGHT SOPA/PIPA Here are some ways you can help veto SOPA/PIPA. Please take a few moments out of your day to help. 1) Sign, sign, sign as many as petitions as you can. White House American Censorship Google 2) Contact your District Representatives or State Senators Write your Representative Write your State Senator 3) Show your disapproval of SOPA by adding banners, ribbons, ads, etc… to your website List of WordPress plugins to Fight SOPA/PIPA HTML...