Owning a business is hard work. You have to stay on top of things at all times, or risk losing customers, sales and revenue. It’s no secret that businesses need to be as digitally savvy as possible to thrive in today’s world. And with the abundance of technology available to us, it’s easier than ever before to create a website or an app for your business. So which one should you choose? It depends on your needs, resources and goals as an organization. This blog post will discuss the pros and cons of establishing a website vs an app as a method of connecting with your customers. It also provides details about when you would use each one for your business.
What is an App?
An app is a software program that runs on either a computer, smartphone or tablet. Apps can be used to perform a variety of tasks, from playing music to booking travel reservations. Perhaps the best way to understand what an app is is to look at how businesses are using them.
For instance, if you’re a coffee shop, you could create an app that allows people to order their coffee ahead of time and pick it up when it’s ready. If you’re a clothing retailer, you could create an app that allows users to shop for clothes on their phone. Apps typically function as micro-websites, with a few added benefits. For example, if you create an app for your company, you can most likely include a store locator, a way to sign up for your newsletter, and a way to connect and engage with your customers. Additionally, apps allow customers to stay connected to your business 24/7. There’s no need to wait for someone to log on and visit your website, since they have the option of accessing it anytime, any day, from a mobile device.
Pros of Having an App
- Greater engagement: The app model engages customers through a variety of different social media platforms and messaging systems, which leads to greater brand loyalty and spending.
- Increased sales: Great engagement and relationships with your customers will lead to higher sales. In fact, nearly 25% of app owners make an in-app purchase every month.
- More efficient: You’ll be able to streamline your business processes and simplify internal communication through the app model, making it more efficient and productive.
- More visibility: By having an app, your brand will be more visible since people can see your app in all sorts of places, like the app store, Google, Facebook and other social media platforms.
- Customer retention: Apps are very sticky and sticky apps keep your customers coming back.
Cons of Having an App
- Higher Financial Commitment: You can have a mobile app for small business but they are expensive to design, develop and maintain.
- Too Many Apps in Play Store Results in Lower Visibility for Your App: There are more than 2 million apps available on Google play store! This means that small business owners need to invest in marketing their own app as well as spend money for advertising so that they can compete against apps who have done those things already .
- Loss of Control over Storage Space on Device Memory Card : Some apps take up a lot of space on device memory card and this may cause users quit using them because their storage is full
When to Use an App in Your Business
- If you want to allow customers to order products directly from their phone, or do anything else that would require a smartphone or tablet.
- If you want a more robust and interactive experience for your customers. An app gives you the opportunity to be more creative, interactive and engaging than a website.
- If you want to target primarily mobile users, like those who use public transportation or are always on the go.
- If you want to drive more sales by offering in-app purchases, like subscriptions, memberships or any other digital product.
What is a Website?
The best way to explain a website is to look at an example. If you own an Italian restaurant, you might have an Italian-themed website with information about your business, menu, hours, location, photos and more. You could even have a blog that highlights chef recipes, or posts restaurant reviews. You could also have an online ordering feature where customers can place their takeout order directly from their computer or mobile device. Website owners have to pay for hosting services, which is essentially storing your website’s data and files. You also have to pay for a domain name and web design and development, which is essentially building your website. However, most website builders make it easy to create a site without requiring any programming knowledge. For example, you can easily choose from a variety of templates, customize it to suit your needs and then publish it online.
Pros of Having a Website
- Greater control: You can edit your website whenever and as often as you want. You can change images, add new content and even delete or reorganize things in your website.
- More interaction: You can use your website to interact with your customers, by providing information and letting them know how to contact you.
- Long-term value: A website will last for years and continue to drive traffic and customers long after you’ve created it.
- Better SEO: Websites are optimized for search engines, while apps are not. Having a website shows that you’re serious about your business and will make it easier for people to find you.
- Customer retention: A well-designed website provides a lasting impression and has the potential to significantly increase customer retention.
Cons of Having a Website
- Website Design Requires Technical Know-How: In order to have a website for business, you need sufficient technical know-how in order to create and maintain your site. You will also require some basic knowledge about web software like Joomla or WordPress.
- Ongoing Maintenance Costs: Aside from the design costs of having a website, maintaining this website requires more financial investment to keep it up and running well on a regular basis through updates and fixes that may come with time depending on how frequent they happen which may result in slight changes in security vulnerabilities if not used correctly or often enough by the owner
- Time Consuming: Building and maintaining a website is time consuming, especially for people who are not web design professionals. This can be expensive in terms of money, especially if assistance of a web designer is necessary.
When to Use a Website in Your Business
- If you have a lot of information to share with potential customers, and a simple app just won’t do. A site can include multimedia, like images, videos and audio.
- If you want to sell products online. Most website builders have eCommerce solutions that make it easy to create an online store.
- If you want to host events or sell tickets online. A website serves as a hub for your events and makes it easy for customers to access and purchase tickets.
- If you want to create a long-lasting relationship with your customers. A website is the best way to make a lasting impression on potential customers and retain current customers.
- If you want to grow your business and reach more people. A website is easier to find than an app and has the potential to reach millions of people.
Which Option Should You Pick?
When deciding whether to build a website or an app, first look at your resources and determine which one you have the greatest chance of success with. If you have the time, money and skills to create an app, go for it! However, if you don’t have the resources or time to create a large-scale app, building a website is definitely the more straightforward option.
With that said, an app is a great choice if you want to offer a more robust experience to customers. It’s also a great option if you want to drive more sales through in-app purchases, like memberships, online courses or other digital products. If you want to host events or sell tickets online, a website is the better option. If you want to build a long-lasting relationship with your customers, a website is the more powerful option.