5 Tips on How to Increase Ecommerce Sales

Whether you’re just getting started selling your handmade creations online or you’re a seasoned ecommerce shop looking to boost your profits, rising your ecommerce store sales is never easy. However, with a little know-how and a bit of patience, you’ll be able to see results and boost your profits faster than you can say “buyers’ remorse.” You might be wondering how you can increase sales for your ecommerce business. The answer lies in understanding your current sales and the potential for future growth. By analyzing your sales and looking at ways to improve, you’ll be able to pinpoint where to focus on to grow your business and boost profits.

Here are five tips to help you increase ecommerce sales and profits.

Understand your sales funnel

First, you have to understand your sales funnel. A sales funnel is a visual representation of your website’s conversion process, from the first click to conversion. It also shows where your visitors drop off and what content is the most engaging. The funnel can be split into a few different sections. You can start with an attention-grabbing image or headline, continue with a lead generation form, and then provide a smooth experience for visitors who decide to buy.

A sales funnel can have many different settings and options, depending on your business and goals. For example, if you want more conversions, you can set your funnel to start with a more engaging piece of content. It might be a special offer or a product comparison with a higher price point.

The key to a successful sales funnel is experimentation. You can’t know what settings will work for you unless you try them. You’ll need to analyze where customers are clicking on your website, where they’re leaving, and even where they’re going to look next.

Incorporate automation

Automate everything! This might be obvious, but it’s so important that we’re going to say it again. We’ve all got the tendency to want to work on the things that bring in the most revenue, like new products, new categories, and new sales tactics. But without taking care of the basics — like processing orders timely, and handling customer service issues — you’ll never be able to really increase your profits. So, take a step back and make sure you’re hitting all the important areas in your business to boost sales.

Do you have an automated email sequence setup after a purchase is made? How about asking for a review on your products? Are your social media posts scheduled out for the month? You can’t really boost your sales unless you know where to start. This is why you need to understand your sales funnel and then automate as much as possible.

Handle customer service issues effectively

Make sure that you have a strategy in place for handling customer service issues effectively. A poor customer service experience will not only damage your reputation but it could also cost you a lot of money. It’s important to keep in mind that customer service is crucial to boost sales. When you have a customer service issue, you want to make sure you handle it as quickly and efficiently as possible.

Great and prompt customer service can turn a disgruntled, “I’m never buying from them again” customer into a “I respect and appreciate how they handled my issue and I’ll definitely buy from them again”.

Be strategic with advertising

You must be strategic with your ads and know where to position them. It also helps to look at all your marketing channels, from Google, Facebook, Instagram, and Pinterest ads all the way to your ecommerce store’s own ads.

Advertising is an important part of any business, but it’s especially important for businesses that depend entirely or mostly online. In order to work, advertising needs to be targeted. The more targeted your ads are, the more likely people are going to click on them and visit your website. At the same time, you also want to make sure that your ads are relevant to your brand.

One of the best ways to make sure that your ads are relevant is to create a detailed buyer persona. By creating detailed buyer personas, you can make sure that every ad on your website is relevant to your target customer. This enables you to speak directly to them thru imagery and text.

Another important thing to keep in mind when it comes to advertising is that you want to be strategic. You want to make sure that you’re spending your ad budget wisely.

Make sure your store is SEO-friendly

Your store’s SEO-friendlyness will help people find you when they’re searching online, while your SEO-friendly content will help you rank higher in search results. That’s why it’s so important to make sure your store is both search-friendly and has good SEO.

An ecommerce website that is SEO-friendly will rank higher in search results and drive more traffic to your website. As an ecommerce website owner, you can make sure your website is SEO-friendly by creating high-quality content, including keyword rich product descriptions, blog posts, and site content. Also, make sure your website has clean code, loads quickly, and has a mobile-friendly design.

Diversify your offerings and sell premium products

It’s important to diversify your offerings and sell premium products. Sure, offering a selection of basic products is important, but you can also offer a selection of more premium or luxury products that your customers will appreciate. By selling luxury or premium products, you’re letting your customers know that you’re not just about making money, but also deliver more value than their regular counterparts.

Additionally, offering premium products or services will help you increase the average revenue per user, which will in turn help you diversify your offerings and sell premium products.

Use Multichannel Marketing

Don’t forget to use multichannel marketing to boost your sales and profits. It’s not enough to just focus on your online store. You also need to make sure you are present in all of the right places, including social media, your website, and other selling platforms.

Marketing your product or service on multiple channels will allow you to reach a wider audience, generate more leads and sales. Some of the most popular marketing channels today are Etsy and Amazon.

Etsy is an excellent starting point, but it should not be your only platform for online sales. Use it as a way to build a customer base (before transitioning them to another platform) or to diversify an existing revenue stream, but there is no reason you should be limit yourself or your business.

If you can leverage the benefits that come with Amazon, you may strike gold (by way of bringing numerous new customers to your brand). However, it is not guaranteed and will require a tremendous amount of work up-front. So again you want to use these platform in addition to your own ecommerce website.

Celebrate your brand

Last but not least celebrate your brand. This lets your customers know how much they mean to you and how much you appreciate them. It’s important to do this not only when you have a big sale or a big launch, but also when you have a customers have shown you love who. Let your customers know how much they mean to you by sending them a kind message, shouting them out on social media, offering a gift, etc.

If you follow these tips, you’ll be well on your way to boosting profits.

How Can We Help?

Ready to rebrand? We can help you every step of the way.