5 Steps To Start Video Marketing Your Business

There are more than 2 billion global internet users, and almost half of them watch videos online. If you’re not already incorporating video into your marketing strategy, now is the time to start! Video marketing is not only growing in popularity, but also in effectiveness. And with good reason – video content marketing has proven to be an extremely effective way of reaching your target audience and sparking their interest in your product or service. Videos are particularly useful for businesses that sell products or services related to visual experiences like hotels or restaurants. They can also be an excellent vehicle for introducing a new product line, announcing a new location, or promoting upcoming events. Ready to get started with video marketing? Read on for 5 ways you can incorporate it into your business today.

Explain What Your Business Does

Before you start producing video content that explains exactly how a product or service works, it’s important to explain what your business does. This can be achieved through a series of short videos that give a high-level overview of your business model, business hours, a description of your target audience, and how your products or services meet their needs. This can be accomplished through a business overview video that shares all the important details of your business, including who you are and what you do.

This type of video, often referred to as an “elevator pitch”, is short, to the point, and designed to be understood quickly. You may also want to consider including a link to your website or a page that provides more detailed information on your business model or services. Incorporating this information into short videos can help you avoid information overload on your website and make it easier for people to digest the important details they need. It can also serve as an extra reminder for visitors to revisit your website and consume more information.

Create Video Content For Your Product Or Service

Once you’ve explained what your company does, you can begin creating video content for your products or services. This type of video content is best when you want to explain the specifics of your product or service, including the features and benefits it offers to the consumer. You may also want to consider creating a video tutorial series to walk viewers through the process of using or installing your product or service. This can be particularly helpful if your product or service is complicated to use or install. If you sell a wide variety of products or services, you might want to consider creating “top 10” or “top 5” lists that highlight your most popular offerings. You can also consider creating a series of “top 10” or “top 5” lists based on different factors, such as price, popularity, or relevance to a specific demographic.

Develop an explainer video

An explainer video is a short video that acts as an extended version of your product or service’s “elevator pitch”. It is often used to introduce a new product or service, or to describe a complicated concept in an easily digestible format. An explainer video is usually around 90 seconds long, or about as long as a viewer’s attention span will allow. It’s also a good idea to add a call-to-action at the end of your video so viewers who have watched the entire video will have an easy way to learn more about the product or service you are offering. Once you have finished creating your explainer video, you can add it to your website, as well as any video hosting platforms where you plan to distribute the video.

Video Advertising

Video advertising is a great way to reach a wide audience and promote your business. If you’ve ever watched a video clip on YouTube, you’ve likely seen a video advertisement. There are also other websites and apps where you can incorporate video advertisements, including Facebook. Other platforms where you can advertise your video include television, radio, and online video networks. Choosing a video advertising platform and determining how to price your ad will vary depending on the platform and the reach of the network where you’re advertising. If you choose to advertise on a video network, you can also create a “banner ad” that features your video clip and an easy way for viewers to access more information about your product or service. Studies show that video ads capture more engagement than image ads.

Create video content for your website

Creating video content for your website will help you reach new visitors and boost the amount of time they spend on your site. Video content will help keep viewers engaged and interested, which means they are likely to spend more time on your website. This type of video content can include a variety of formats, such as product or service demos, how-to tutorials, behind-the-scenes videos, and more. Video is by far the best way to get your message across and engage your audience. With video, you can create a more personal connection with your customers, while also explaining the features and benefits of your products or services. Video content is extremely shareable, so when you create a video, you may want to consider hosting on platforms like YouTube and Vimeo to help drive traffic, engagement snd reach a wider audience. You can then embed the video from those platforms onto your website, saving you space.


Video marketing is a great way to connect with your customers and drive sales. Plus, it’s an excellent way to differentiate your business from competitors and show that you’re serious about providing an excellent customer experience. When choosing the best way to incorporate video into your marketing strategy, it’s important to keep your goals in mind. If you’re not sure where to get started, consider using a tool like Animoto, which lets you create beautiful social media-friendly video content in just a few minutes. Ready to incorporate video into your marketing strategy? There’s no better time than now. Start by creating a plan that outlines the types of video content you want to create, as well as the goals for each type of content.

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